Uniqlo | by Alice Lee

clothing collaboration

Uniqlo

It has been a dream come true to design a capsule collection for Uniqlo, celebrating San Francisco and the Bay Area. This first collection launched exclusively in Uniqlo's new location at Valleyfair in Santa Clara.

For this collection, I created art that is sold on t-shirts and tote bags. I also created several social posts and appeared on SF news media to talk about the collaboration. The second collection will be releasing later summer 2026.

I am born and raised in the South Bay, and have spent over a decade living in San Francisco. It's a real honor to get to represent these two places: the peninsula (where I grew up) and the city (my adulthood), especially for a brand like Uniqlo, which comprises roughly 60% of my closet.

Lookbook

My friends and I shot a lookbook (artist's version ;)) of my collection. I sprinkled in my own stories, inspirations, and work in progress sketches behind each design.