Macy's Flower Show
The Macy's Flower Show is a campaign that occurs every year, where stores across the country are delightfully transformed into amazing floral wonderlands. When I was a student in college, I distinctly remember going in to the flagship Macy's in NYC on 34th Street and marveling at illustrator Chris Buzelli's incredible branded illustration campaign for them that year.

It was an honor to be asked by Macy's to create a three-part series of illustrations for this year's Flower Show. In this series, I've delved into a floral storybook narrative where these characters are in a Wonderland-esque garden, filled with psychedelic colors and fantastical florals.
Sketch concepts for the Flower Show series, going from ground-level of the garden to the very top.
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