mural
Slow Living
for Häagen-Dazs
Häagen-Dazs asked me to illustrate my interpretation of "Slow Living" for their campaign in San Francisco. I chose to illustrate one of my favorite parts of SF, hiking up one of the tall hills (in this case, Corona Heights and Tank Hill) and observing the city below with my dog Mochi. My mural also depicts Häagen-Dazs's flavor, Butter Cookie, which I can confirm is delicious.
Soraya Fouladi
Lookbook
Below is some of my art development for this project across four rounds of development. I really enjoyed working with both Haagen-Dazs and Allies in Arts, truly trusting collaborators who wanted us to showcase our artistic vision.
Mural installation
After we finalized the mural design, it was painted on the wall by Overall Murals in the Marina! I had a lot of fun learning about Overall's
mural transfer technique.
Thank you to both Haagen-Dazs and Allies in Arts for having me! As well as for for sending me that Butter Cookie ice cream, it was very delicious
